HIGH IMPACT UNIT : Homepage Buyout

Specifications

Asset Dimensions
Medium Rectangle - "MREC" 300 x 250
Leaderboard - "LB" 728 x 90
Half Page - "HP" 300 x 600
Mobile Leaderboard - "MLB" 320 x 50
Mobile MREC - "MMREC" 300 x 250
Billboard (Optional) 970 x 250
Skin (Optional) 2000 x 1000
Features Tile (Optional) 640x320

Additional Information
Product Rules Please allow sufficient time for testing. A test page will be supplied with 5 days of receiving creatives. Approval must come 24 hours prior to flighting.
Device Capabilities
  • Standard display: Desktop / Tablet / Mobile
  • Features Tile only available on Desktop
  • Billboard only available on Tablet landscape and Desktop
  • Skins only available on browsers wider than 1570px wide
Lead Time
  • This is a Tier 3 ad product. 5 business days prior to launch.
  • See CarAdvice Advertising guidelines.
  • CarAdvice will provide test page for approval upon receiving creatives
Ad Serving Please see list of supported 3rd party vendors. Please refer to relevant Ad Specifications for hosting options
  • 3rd party hosted HTML5
  • 3rd party hosted Image
  • CarAdvice hosted Image
Deliverables
  • 3rd party tag pack
or
  • Image + Destination URL - 3rd party click and impression tracking allowed
Advertising Guidelines / Terms & Conditions Please refer to Advertising Guidelines and Terms & Conditions.
Ad Units Leaderboard (LB) Medium Rectangle (MREC) Half Page (HP) Mobile Leaderboard (MLB) Mobile MREC (MMREC) Skins (Optional) Billboard (Optional) Features Tile (Optional)
Dimensions 728 x 90 300 x 250 300 x 600 320 x 50 300 x 250 2000 x 1000 970 x 250 640x320
File Formats Advertising Guidelines

Additional Information

100% share of voice across the homepage on desktop.

Lead Time

This is a Tier 1 ad unit. See CarAdvice Advertising guidelines.

Product Rules

Billboard ad unit cannot be run concurrently with In-Board ad unit.

Ad Serving Capabilities

This is a 3rd party served ad unit. Please see list of supported 3rd party vendors.

Deliverables

Creative should be provided as 3rd party redirect tags. 3rd party impression and click tracking tags are also acceptable.

Advertising Guidelines and Terms & Conditions

Please refer to Advertising Guidelines and Terms & Conditions.