Ad Units Billboard
Dimensions 970 x 250
File Formats Advertising Guidelines

Additional Information

The Billboard ad matches the width of the page content and on expansion pushes site content down.

Lead Time

This is a Tier 1 ad unit. See CarAdvice Advertising guidelines.

Product Rules

The unit also contains a “Close Ad X” button which will collapse 100% of the Billboard.

The ad will always come with a site-served "Close" button. Therefore, no similar functionality should be built into the creative, it must all be handled by the ad container's close button on the site. No extra work is required for this to apply.

If video is present within creative assets, auto play is allowed, but audio must be muted by default with a visible mute/unmute button

Ad Serving Capabilities

This is a 3rd party served ad unit. Please see list of supported 3rd party vendors.


Creative should be provided as 3rd party redirect tags. 3rd party impression and click tracking tags are also acceptable.

Advertising Guidelines and Terms & Conditions

Please refer to Advertising Guidelines and Terms & Conditions.